Robert S. Byer

Account Services Director

Bob has held senior-level positions at three major international advertising agencies including nine years as president of Byer & McGuggart, a full-service marketing communications agency that was a wholly-owned subsidiary of the former Wells Rich Greene BDDP. 

Bob is a recognized expert on in-store marketing and POS and has created and managed retail marketing campaigns for companies including IBM, Mead Johnson, P&G, FUJIFILM USA, Heineken USA, Unilever and Philip Morris.

Bob can always be counted on for breakthrough, strategically sound marketing concepts.  His buttoned-down account management skills are complemented by strong creative abilities: He won a Clio for “Best National Consumer Promotion,” an in-store promotion for IBM, and designed a poster that is in the Smithsonian’s permanent collection of advertising art.