In 1999, Jean-Paul Gaultier took the Champagne’s image to racy new levels—dressing the bottle in a red vinyl corset. But the distinctive brand needed a way to expose its provocative new look to upscale adult nightclubs, for which it was tailor-made. + Read More
With a brochure as seductive as the bottle itself, we literally “embodied” the designer’s concept of daring luxury. In suggestive black and crimson tones, we gave it a voluptuous silhouette, simulating not only the shape of the bottle, but of a woman. Type rested lightly on the curves of virtual hips, while folds featured laces cinched like the corset itself. Tantalizing. (And touching was allowed.) Results for the brand? Their flutes runneth over.