SOLVING BRAND CHALLENGES IS IN OUR DNA.
And so is incredible attention to detail. That’s why, along with instinct and experience, we apply a rigorous process to every communications challenge, beginning with a study of your brand, inside and out.
We find answers to the questions you’ve asked—and those you may not have thought of—to understand your business, and brand, from your viewpoint, your audience’s, and the world’s. Then we look to the external, diving deep into your market and competitors to single out opportunities.
Getting to the heart of your business goals, obstacles, and potential is what we do best, and have done since we founded Bartley & Dick in 2000. From those raw materials (and many caffeinated hours), we fashion solutions that build awareness, generate revenue, and create preference. And most importantly, get results beyond expectations.
Another part of our process? Working hard to make yours easier. And we hope, more enjoyable. We welcome your calls. Value your ideas. Meet your deadlines and stick to your budgets. That’s because a trusted, collaborative relationship is critical to creating the very best work, ensuring your brand’s success.
Scott BartleyCREATIVE DIRECTOR / PARTNER
It takes intense curiosity and commitment. A willingness to go deep to find answers. The ability to thrive under pressure. And years of work to master. We’re talking about SCUBA, but diving around the globe is Scott’s second claim to fame: those same attributes have made him a one-of-a-kind strategist and creative director.
As a founding partner of Bartley & Dick, Scott has explored myriad worlds—for clients as varied as AMC Networks, The BBC, Federal Reserve Bank, Timberland and Microsoft—and always come up with gold: hundreds of effective, influential and award-winning campaigns.
He’s created immersive brand experiences in more diverse environments than most, to say the least: from beer and liquor to classical music. Affordable housing to French pastries. Dancing celebrities to Masters’ degrees. Baby apps. Global news. Live music… (You get the idea.)
It’s what comes of nearly three decades of diligence and dues-paying: journeying from D.J. Moore Advertising in Albany to Winstanley Associates in MA; then to New York City agencies Hammond Farrell Advertising, Biederman Kelly Krimstein & Partners, and Seiter and Miller Advertising. All before diving into his last, best role.
Rick BiolsiDESIGN DIRECTOR / PARTNER
Rick believes in having a goal, and getting there by the most creative means necessary. Whether it’s a finish line 26.2 miles away, a desert 5,000 miles away, or breakthrough advertising concepts—the most elusive goal—he’s the guy to get you there.
His own journey began early, with a childhood love of drawing and all things design that led him to an MFA in Illustration and Graphic Design from the University of Bridgeport. From there, he became a designer for Musselman Advertising in Allentown, PA, and later, senior art director for Connecticut-based Doug Ely Design Group, where he made a name solving design challenges for Smith Corona, Remy Amerique and Ricoh.
As senior art director for NYC-based EastWest Creative, he expanded both reach and reputation on brands including Post Cereals, Listerine, Lysol and Jell-O. He mastered mediums from print and POS to broadcast and interactive. He won a slew of industry accolades. For inspiration, he drew naked people.
Today, he’s founding partner and design director at Bartley & Dick—goal achieved. Now he’s able to help others—like EPIX/MTV, BBC America, International Delights, and NYC Housing Development Corporation—achieve their goals, with total versatility, strategic insight and brilliant creative.
Mike WoronukSTRATEGY DIRECTOR
You might say that Mike is on a lifelong quest to build a better mousetrap. It may be because inventing and engineering run in the family, or simply that he has a perpetual drive toward the better, smarter and more impactful. It’s how he became a black belt, a competitive volleyball player, and a miracle worker for clients.
In 2009, having earned his degree in International Business and Marketing at the University of Alberta, he left Canada for Latin America and a chance to do some real innovating: from designing an account management system from scratch to creating SKY Brasil’s most successful partnership campaign ever. Next, from London, he helped BBC News break into the U.S. (working, for the first time, with Bartley & Dick); the network’s TV distribution here grew by 600%.
His trailblazing led him to NYC in 2014, where he brought his strategic insight and marketing savvy to, in turn, Canadian startups (as Digital Tech & VC Trade Commissioner); Scotiabank’s international & digital operations; and an emerging LGBT healthcare platform.
Now at Bartley and Dick, he’s still building: relationships, benchmarks, strategy, solutions. He helps clients find answers (even to the questions they didn’t know to ask) and forge a creative partnership with the agency that builds better, smarter, more impactful brands.
Gayle GaddisCOPY DIRECTOR
Gayle believes that a journey of a thousand miles begins with a single word. That a well-crafted message has the power to create a connection and an impact. So after a quarter century of perfecting words, she’s very well traveled.
Her wordlust began at a very young age with some very bad poetry, but found more constructive outlets. With an English degree from Williams College, she hit New York, writing first at McGraw-Hill, then at ViA Marketing & Design, creating brand strategy, concepts and killer copy for clients as varied as The Limited, Fraser Papers and Englewood Hospital.
After 4+ years as senior writer at Aveda, she ultimately took her show on the road, working independently for clients from Martha Stewart Omnimedia and Johnson & Johnson to UnitedHealth Group, Yahoo! and Victoria’s Secret Beauty. From product naming to print ads to targeted web copy, whatever the medium, she’s mastered the message.
With Bartley & Dick—working for clients like BBC America, POMCO Group and MASA Israel—she’s found kindred creative spirits: passionate, versatile professionals on a perpetual quest to get it right.
ARIANNE RICHARDSONMarketing Strategist
Arianne lives for a challenge. Public speaking? Check. Learning guitar? Double check. Visiting all seven continents? Working on it. It’s why she’s “comfortable being uncomfortable.” Yet the challenge she’s mastered most is helping others feel comfortable. Her superpower, in branding and in life, is making good things happen.
Like making clients feel confident that work is on-time, on-budget and on the money. Building strategy that’s both whip-smart and audience-accessible (even when remote). Connecting the dots for creatives. Or building bridges that expand our understanding of one another.
A cultural chameleon. A dual citizen. She’s also dual-educated: a BS in Entrepreneurship and MS in Entertainment Business in the U.S., and if that wasn’t enough she’s also certified in Project Management and pursuing a PhD in Cultural Studies in the Caribbean. Arianne’s cross-cultural and strategy mindset led her to become brand manager at Dutch international brewing company, Heineken in The Bahamas. She’s also pursued her growth (and others’) as an advisor and coach for adult learners seeking college education and helped launch a 501c(3) non-profit, the IslandSPACE Caribbean Museum in Florida.
Joining Bartley & Dick, Arianne saw an opportunity to expand her horizons further, but in truth, she’s expanding ours. With her professionalism and poise, leadership genius and good-humored grit, she makes good things happen for every brand she touches.
Chris MallinsonSENIOR ART DIRECTOR
Chris loves to play the short game—whether on the golf course or in the studio. With an emphasis on clean typography and eye-catching photography, he is driven to big ideas by his passion for the work he produces.
It’s a purposeful-is-beautiful design ethic that sprang from his years studying Swiss Modernism at the State University of New York at Fredonia, and it’s one that he’s carried with him ever since. After earning his BFA in Graphic Design, he honed his skills in-house at IZZO Golf/Callaway, before transitioning to Archer Communications as Lead Designer. There, he worked on projects from mobile-friendly websites to ad campaigns with clients as varied as Kodak, Parlec and ESPN Radio, making a name for himself with creative that combined usefulness and visual appeal, no matter what the scale.
At Bartley & Dick since 2012, Chris brings that same balance between content and strong visual aesthetics to all of his designs—whether for Kings of Cole, AMC or International Delights. Still a true believer that successful design is the product of conceptual thinking, creative execution and most importantly, effective communication, he is constantly trying new means to achieve the ideal—to our clients’ benefit.
Ashley SmithSENIOR DESIGNER
An artist and a distance runner, Ashley knows that an object in motion stays in motion—and picks up a lot of inspiration along the way. Since graduating with her BFA in Graphic Design from The College of Saint Rose, she hasn’t stopped learning, growing and pursuing her love of design.
Her passion for finding inspired solutions to challenges—“the only way to stay young forever”—led her next to Motiv Design in Boston. Thriving (unsurprisingly) on the fast-paced environment, she sharpened her concept development and design skills on clients as varied as Keurig, iRobot, Vitamix and Zarbee’s.
Since joining Bartley & Dick in 2015, she has been immersed in digital design work for the likes of EPiX and International Delights, as well as logo development for a host of clients. In all, she blends strategy, research and intent to create effective, delightful, and (of course) inspired solutions.