BRAND PROSE

THE BARTLEY & DICK BLOG

To blog is to share. To share is to grow. To grow is to share even more. It pretty much keeps going around.
We’re blogging to be informative. Insightful. And hopefully, entertaining.

You might say that our blogs are inforsightaining. Thanks for stopping by.

7 Types of Manufacturing Sales Enablement Content That Close Deals

In manufacturing, sales cycles stretch for months, sometimes years.

7 Types of Manufacturing Sales Enablement Content That Close Deals

What to Include on a Manufacturing Company’s ‘About Us’ Page

Many manufacturers take a familiar approach to their ‘About Us’ page. There’s often a quick founding date, a few bullets about capabilities, maybe a stock mission statement that could apply to anyone.

What to Include on a Manufacturing Company’s ‘About Us’ Page

10 Manufacturing Website Design and Content Mistakes That Are Costing You RFQs

For decades, manufacturers grew through handshakes, referrals, and RFQs from people who already knew what they could do.

10 Manufacturing Website Design and Content Mistakes That Are Costing You RFQs

How to Grow a Legacy Business: 4 Tips from a Second-Gen Construction Exec

What does it take to scale a legacy business today?

How to Grow a Legacy Business: 4 Tips from a Second-Gen Construction Exec

The 5 “W”s to win at content marketing

We’re living in the golden age of content marketing.

The 5 “W”s to win at content marketing

Content Marketing

Marketing shouldn’t be this complicated

Being a marketer today is a bit like being a kid in a candy store.

Marketing shouldn’t be this complicated

Digital Marketing

A Real-World Guide to Selecting Your Ideal Agency of Record

Choosing an AOR is a strategic marketing decision that will influence your brand and tactics.

A Real-World Guide to Selecting Your Ideal Agency of Record

Unpacking the QR Code Revolution: A Game-Changer in Brand Marketing

With a deepening dependence on digital, brand marketers are challenged to find innovative ways to engage audiences. Enter the QR code.

Digital Marketing

Crafting a Collaborative and Customer-Centric Marketing Plan for 2024

Develop a strategic plan that maximizes your resources and fosters a whole new level of collaboration.

Crafting a Collaborative and Customer-Centric Marketing Plan for 2024

Crafting the Perfect Creative Brief: Inspiring Collaborations for Exceptional Results

A compelling and effective creative brief is the foundation for a successful collaboration between the client and creative team.

Crafting the Perfect Creative Brief: Inspiring Collaborations for Exceptional Results

Unleashing the Magic of Creative Thinking in Marketing Strategy: Because Boring Is Not an Option!

Creativity, by definition, is the process of generating something fresh and valuable. It's like wrangling unicorns and rainbows to join forces to create pure magic. It’s something special to behold.

Unleashing the Magic of Creative Thinking in Marketing Strategy: Because Boring Is Not an Option!

The Big Thinking Behind Big Ideas

Many successful brands have employed this formula to create compelling big ideas that resonate with their target audience.

The Big Thinking Behind Big Ideas

Too Many Cooks in Your Brand Kitchen?

Sometimes the more people you invite in, the more off the mark the idea’s likely to get.

How to Draw a Crowd in the Age of Social Distancing.

Nobody saw this coming. No one’s business model included a “stop everything, put it all on hold” contingency plan.

How to Draw a Crowd in the Age of Social Distancing.

Web Development

Brand Purpose and Crisis Communications

Brand purpose comes through how we serve.

Are You Suffering From Brand Blindness?

When the much-maligned and generally loathed Hollywood studio chief Harry Cohn died, his funeral was extremely well attended. That led to the classic observation: “Give the people what they want and they’ll come out for it.”

Math Lesson + Science Lesson = Nicely-Baked Business Lesson

In chemistry, one plus one can be a whole lot more than two. It can lead to the creation of salt. Or medicine. Or an explosion. Boom!

Math Lesson + Science Lesson = Nicely-Baked Business Lesson

Could Your Brand Stand to Lose a Few?

It takes the right combinations—knowing how to prevent overlap or conflict, setting realistic expectations, and making sure to not spread any one aspect too thin or too thick.

Want to Enhance Your Branding and Your Bottom Line? Don’t Pick Tony.

You move to a new neighborhood and walk into a barbershop. Two chairs, two barbers, no waiting. In unison, Tommy and Tony greet you and say, “You’re next.” Who to pick?

Want to Enhance Your Branding and Your Bottom Line? Don’t Pick Tony.