BRAND PROSE

THE BARTLEY & DICK BLOG

To blog is to share. To share is to grow. To grow is to share even more. It pretty much keeps going around.
We’re blogging to be informative. Insightful. And hopefully, entertaining.

You might say that our blogs are inforsightaining. Thanks for stopping by.

Too Many Cooks in Your Brand Kitchen?

Sometimes the more people you invite in, the more off the mark the idea’s likely to get.

How to Draw a Crowd in the Age of Social Distancing.

Nobody saw this coming. No one’s business model included a “stop everything, put it all on hold” contingency plan.

How to Draw a Crowd in the Age of Social Distancing.

Web Development

Brand Purpose and Crisis Communications

Brand purpose comes through how we serve.

Are You Suffering From Brand Blindness?

When the much-maligned and generally loathed Hollywood studio chief Harry Cohn died, his funeral was extremely well attended. That led to the classic observation: “Give the people what they want and they’ll come out for it.”

Math Lesson + Science Lesson = Nicely-Baked Business Lesson

In chemistry, one plus one can be a whole lot more than two. It can lead to the creation of salt. Or medicine. Or an explosion. Boom!

Math Lesson + Science Lesson = Nicely-Baked Business Lesson

Could Your Brand Stand to Lose a Few?

It takes the right combinations—knowing how to prevent overlap or conflict, setting realistic expectations, and making sure to not spread any one aspect too thin or too thick.

Want to Enhance Your Branding and Your Bottom Line? Don’t Pick Tony.

You move to a new neighborhood and walk into a barbershop. Two chairs, two barbers, no waiting. In unison, Tommy and Tony greet you and say, “You’re next.” Who to pick?

Want to Enhance Your Branding and Your Bottom Line? Don’t Pick Tony.