BRAND PROSE

THE BARTLEY & DICK BLOG

To blog is to share. To share is to grow. To grow is to share even more. It pretty much keeps going around.
We’re blogging to be informative. Insightful. And hopefully, entertaining.

You might say that our blogs are inforsightaining. Thanks for stopping by.

Crafting the Perfect Creative Brief: Inspiring Collaborations for Exceptional Results

A compelling and effective creative brief is the foundation for a successful collaboration between the client and creative team.

Brand Strategy

Unleashing the Magic of Creative Thinking in Marketing Strategy: Because Boring Is Not an Option!

Creativity, by definition, is the process of generating something fresh and valuable. It's like wrangling unicorns and rainbows to join forces to create pure magic. It’s something special to behold.

Meanderings

The Big Thinking Behind Big Ideas

Many successful brands have employed this formula to create compelling big ideas that resonate with their target audience.

Brand Strategy

Too Many Cooks in Your Brand Kitchen?

Sometimes the more people you invite in, the more off the mark the idea’s likely to get.

Meanderings

How to Draw a Crowd in the Age of Social Distancing.

Nobody saw this coming. No one’s business model included a “stop everything, put it all on hold” contingency plan.

Web Development

Brand Purpose and Crisis Communications

Brand purpose comes through how we serve.

Brand Strategy

Are You Suffering From Brand Blindness?

When the much-maligned and generally loathed Hollywood studio chief Harry Cohn died, his funeral was extremely well attended. That led to the classic observation: “Give the people what they want and they’ll come out for it.”

Brand Strategy

Math Lesson + Science Lesson = Nicely-Baked Business Lesson

In chemistry, one plus one can be a whole lot more than two. It can lead to the creation of salt. Or medicine. Or an explosion. Boom!

Meanderings

Could Your Brand Stand to Lose a Few?

It takes the right combinations—knowing how to prevent overlap or conflict, setting realistic expectations, and making sure to not spread any one aspect too thin or too thick.

Brand Strategy

Want to Enhance Your Branding and Your Bottom Line? Don’t Pick Tony.

You move to a new neighborhood and walk into a barbershop. Two chairs, two barbers, no waiting. In unison, Tommy and Tony greet you and say, “You’re next.” Who to pick?

Meanderings

BRAND PROSE

THE BARTLEY & DICK BLOG

A Real-World Guide to Selecting Your Ideal Agency of Record

Unpacking the QR Code Revolution: A Game-Changer in Brand Marketing

Crafting a Collaborative and Customer-Centric Marketing Plan for 2024

Crafting the Perfect Creative Brief: Inspiring Collaborations for Exceptional Results

Unleashing the Magic of Creative Thinking in Marketing Strategy: Because Boring Is Not an Option!

The Big Thinking Behind Big Ideas

Too Many Cooks in Your Brand Kitchen?

How to Draw a Crowd in the Age of Social Distancing.

Brand Purpose and Crisis Communications

Are You Suffering From Brand Blindness?

Math Lesson + Science Lesson = Nicely-Baked Business Lesson

Could Your Brand Stand to Lose a Few?

Want to Enhance Your Branding and Your Bottom Line? Don’t Pick Tony.