It was a big idea for little feet. Cut through all the chaos of shopping for children’s shoes with a site that sold nothing else, curated the most stylish brands, and—a mini revolution for kids’ shoes—guaranteed the perfect fit. All it needed was an identity as comfortable, fun and functional as the idea, and shoes, it was selling.
If the shoe fits…a new brand is born.
Channeling our kids within, we created an integrated campaign—from logo and visual identity to digital media—that looked and felt like child’s play. Vivid colors, graphics and photography set the tone, inviting parents into the experience, while the intuitive website and sizing apps gave the brand legs.