Chardan Capital Markets
When you’re asking small companies to trust you with their investments—essentially, with their growth—image is everything. If your brand doesn’t project strength and confidence, you don’t earn their belief or business.
A blue-chip identity generated real interest.
There are obvious parallels between Wall Street and the wild: Strength. Command. Ferocity. Perpetual motion. For the Chardan logo, we harnessed them all. A solid, archetypal typeface spoke to their substance. A tiger—symbol of power and precision—spoke to their style. Using negative space, we created a sense of motion and purpose, while a metallic palette said “prosperity ahead.”