If they’re working with AMC—with its seemingly endless stream of hits—ad sponsors and industry execs know they have a sweet deal. But with a new season to promote, AMC thought they could always make it a little sweeter.
A promo they could really sink their teeth into.
While shows like Doctor Who and Better Call Saul are enticing on their own merits, we made them crave worthy: designing a whimsical candy assortment—brochure, mailer, candy labels, and more—themed for each of the shows being promoted (e.g. “Sault” Water Taffy). Both literal and eye candy, it left them wanting more.