BBC.com - Boeing
For BBC.com’s Imagineering series, you might say marketing was the mother of invention. Wanting to develop a sponsorship opportunity for Boeing, BBC’s concept was to follow six designers as they reimagined everyday objects for the 21st century. Our job was to entice the sponsor to invest in their journey.
Helping an innovative series take flight.
Opening with Boeing’s own quest to continually reimagine air travel, the video simultaneously builds credibility and anticipation for the inventions to come. By turning Boeing into an emblem of innovation (not simply a sponsor), the visuals lent substance to an intangible idea—reinforced by illustrations that look straight off an engineer’s drawing board.