Jackie Robinson Museum


At the height of the coronavirus pandemic, we all needed reasons to celebrate. What better than Jackie Robinson Day to remind us how strong, resilient and impactful a person can be? Yet on April 15th there was no way 1,500 students could gather at a ballfield for an event. The solution, as with everything, had to be virtual—and in two weeks.

Covering all the bases at breakneck speed.

Although the Jackie Robinson Foundation had a full roster of educational resources, most were meant to be shared hands-on. B&D transformed the Foundation’s offline art projects, worksheets, games, videos and more into a scalable digital experience. Inspired by Jackie, we broke barriers: Creative look and feel. Site architecture. Design. Copywriting. Programming. Testing. Launch. All in two 7-day sprints!

With the pressure on, we hit it out of the park.

Jackie Robinson day arrived with all the regular fanfare intact, only this year his message made it to a much larger (digital) crowd: reaching over 2 million people countrywide.