Masa Israel Journey

An internship in Israel opens incredible, unexpected doors to students. That’s the message that Masa Israel (with the help of a laser-focused B&D branding campaign) was communicating to potential interns. Yet once the message hit its mark, students were confronted with an overly complex, circular, uninspired set of web directions to get started. Door closed.

Closing the distance with design.

The answer to “How it Works” had to be simpler, more engaging and more visual (the audience was students, after all). By creating a vibrant, relatable infographic that led students through the information and application process in just five steps—a kind of passport to the thrilling journey that awaited them—we were able to distill the multiple messages into one: Israel is not as far away as you think.

And making students’ journey shorter did the same for Masa Israel.