The College of Saint Rose—Enrollment
When it comes to college recruitment, it’s important to get on students’ radar early. Saint Rose regularly reached out to high school sophomores and juniors for that reason, but after we took them through a complete rebranding, they were excited to show themselves in a new light.
We made choosing a college as easy as counting to 10.
Saint Rose had clear benefits and the stats to show for them. They had a new brand centered around the idea of “HOME.” And they had a reputation as a warm, welcoming community. We brought all of these ideas together in a microsite custom-made for the college-curious: Playful illustrations and conversational copy gave the site an accessible, friendly feel.
A “top 10” structure singled out benefits and stats, making them easier to navigate. And allowing Saint Rose to track traffic to the site created as much value for the college as for its prospective students.