What do you do for an adsales upfront when you’re competing with heavyweight original programmers? ION has its own unique selling point: captive audiences that stay on the network twice as long as the average cable viewer. Our concept leveraged this insight into a campaign we called, “TV for People Who Love TV.”
TV, literally everywhere.
By showing television being watched in quirky, uncommon settings, ION could own its distinction with advertisers, and make regular viewers feel at home everywhere ION is.