Juneberry Ridge

Unified, cohesive branding across multiple entities elevates Juneberry Ridge awareness

CHALLENGE

  • Branding hadn’t kept pace with the evolution of the business from a clay-shooting venue to a complex that offered multiple experiences including a farm, events, concerts, lodging, education, and a store.

SOLUTION

In-depth discovery to identify purpose, mission, vision, and values statement, which led to:

  • Naming
  • Logo and brand voice
  • Branding across multiple sub-entities
  • Internal rollout with key stakeholders and employees
  • Social media campaigns
  • Animated videos
  • Blog posts

RESULTS

Year over year:

  • 276% increase in new leads
  • 200% increase in event page traffic
  • 17% increase in website visits