New Jersey Theatre Alliance sees 50% increase in web visits from integrated campaign   

Change the perception of New Jersey residents that live professional theatre closer to
home is worth a look, rather than travel into Manhattan. The goal being to increase ticket
sales across the NJTA theatre network.

A fully integrated campaign designed to capture the excitement that only live theatre
can convey:

• Wild, unexpected headlines taken from theatre performances across the state
• Digital and social ads across endemic and non-endemic content
• Transit ads in key commuter locations
• Citi Bike rental location and on-vehicle ad campaign

• 50%+ increase in website visits
• Over 400k impressions on social
• Over 120k unique views of the ads on social
• Over 6k unique landing page interactions and measurable lift in ticket sales