New Jersey Theatre Alliance

New Jersey Theatre Alliance sees 50% increase in web visits from integrated campaign   


Change the perception of New Jersey residents that live professional theatre closer to
home is worth a look, rather than travel into Manhattan. The goal being to increase ticket
sales across the NJTA theatre network.


A fully integrated campaign designed to capture the excitement that only live theatre
can convey:

  • Wild, unexpected headlines taken from theatre performances across the state
  • Digital and social ads across endemic and non-endemic content
  • Transit ads in key commuter locations
  • Citi Bike rental location and on-vehicle ad campaign


  • 50%+ increase in website visits
  • Over 400k impressions on social
  • Over 120k unique views of the ads on social
  • Over 6k unique landing page interactions and measurable lift in ticket sales