- The Museum, whose launch was imminent, required an inspiring brand identity
- As part of its mission to educate broadly, the Foundation needed a way to promote
the Museum beyond New York City - The museum was a major financial investment and needed to ramp awareness quickly
and effectively to create engagement for donations, memberships, and ticket sales
Jackie Robinson Museum
Comprehensive campaign exceeds the Jackie Robinson Museum’s first-year expectations
CHALLENGE
SOLUTION
- Brand identity to establish a consistent and powerful look to match Jackie’s legacy
- A robust and engaging museum website including original photography and video
- Outreach campaign to schools, education influencers, and teachers
- Marketing including: Social, transit, digital advertising, email campaign, newsletter
RESULTS
A fully cohesive and integrated brand experience across all touchpoints built brand recognition
and awareness
- First-year visits to the museum exceeded expectations
- School visits increased dramatically