International Delights

A large local business with modest baker’s roots, the company had grown from a single brand to a spectrum of them, from everyday packaged treats to the most artisan, fresh-baked pastries. But while it rose, its existing, off-the-shelf identity fell flat.

An inviting identity let us into the kitchen.

Their new logo threw wide the kitchen door. At the center, an abstract croissant. On a golden background, rough lines are drawn—as with a finger through flour—and radiate outward, evoking the warmth of an oven; the full spectrum of brands; and the sunrise, International Delights time.