Harper’s needed a video that married its print and online presence for social media, the kind of video that turned heads the way the publisher’s editorials do. Created for Pinterest, we produced a video that was simple, elegant and a clear statement of what the iconic brand stood for. Deployed across owned and earned channels, the video was part of a strategy that pushed Harper’s following well into the millions.
No moving images? No problem.
The challenge was in crafting an exciting moving image based purely on our client’s still assets. So we focused on animating the still photos that made up the magazine, we created a vision board, a curation of Harper’s images—fashionable, memorable, and utterly Pin-worthy. Finally we set to it all to runway music to hit just the right note.