Trusted Trends

Diapers are the new black. That, essentially, was the idea European brand Pufies wanted to spread after launching its new fashion-forward line in the U.S. Trusted Trends was ready to make its mark in  America with designer diapers aimed at making babies as fashionable as their parents.

Our strategy? If you’ve got it, flaunt it.  

The new line was designed by one of NYC’s hottest fashion upstarts: Elana Brynes, founder of A-list favorite Kings of Cole.

We wrote and produced a video that put Elana front and center, sharing her ideas and inspiration for the line.