Délices & Co

It’s the crème de la crème of International Delights’ pastry lines—fresh baked, entirely artisan, purely posh. It needed a brand update as sophisticated and old world-evocative as they come.

Elegant indulgence makes delicious design.

The French have a way of creating, whether in baking or design: eloquence that feels accessible; excess that feels like just enough. In a tastefully ornate identity—one that figuratively and literally evoked the chalkboard sign outside a bygone patisserie—we captured that essence. Then spread it liberally across the brand’s communications: in print, online, in packaging, everywhere the audience had a taste for it.