As International Delights’ fresh-baked line—catering to hotels and other high-end clients—iDelights made up the bulk of the company’s business. But its brand did little to tell its story—one with true resonance in the increasingly artisan marketplace.

A delectable brand crafted from artistry.

iDelights was created from scratch, a mix of old-world craftsmanship and new-world techniques. We remade its brand the same way, first pairing modern type with artisan visual elements—like a delicate croissant shape intersected by a sprig of wheat—in an award-winning identity. Then developing a tone as appetizing and authentic as the brand: language that spoke to passion and precision; imagery bold enough to take a bite of. And the culmination? The brand’s first-ever website. All evoking their pride and, well, delight in their craft.